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The identification of both engagement attributes and trends in interactive advertising via branded mobile apps, and also the utilization of its app store optimization attributes Master Thesis
Gent, Lex
July 2018 -
Are we able to close the green gap? Affecting intention to consume plant-based food products by the provision of information and a writing assignment Master Thesis
Reeuwijk, Suzanne
July 2018 -
Drivers of review usefulness on TripAdvisor Master Thesis
Boerdam, Mirthe
July 2018 -
Online review characteristics and its influence on perceived usefulness and intention to visit Master Thesis
Qian, Mong-Yun
June 2018 -
Investigating the influence of employees as brand ambassadors, via the social media channel linkedIn, on brand equity Master Thesis
Kessel, L. (Laura)
May 2018 -
Risk Communication and Perception in the Consumer Environment: The Effects of Communication Format, Brand, and Product Nature on Consumer Risk Perception Master Thesis
Dražilović, Aleksandra
May 2018 -
Optimization of mobile location-based marketing services for cultural and entertainment events via location, time and personalization Master Thesis
Toneva, Nedelina
May 2018 -
Caring is paying: How anticipated emotions following from the price premiums of sustainable personal care products impact purchase intentions Master Thesis
Steenbergen, Mandy
May 2018