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Intra-organizational benefits of sponsorship The impact of corporate sports sponsorship activities on employee morale Master Thesis
Vries Araujo, M. de
June 2013 -
Social value orientation on shame and guilt appeals Emotion appeals in advertising Master Thesis
Jong, C.A.M. de
June 2013 -
The effects of time restriction and discount level on consumers’ value perception, search and purchase intention A study of Groupon deals Master Thesis
Zhou, S.
June 2013 -
A yearning for yesterday, in today’s world The use of brand heritage & the moderating effect of nostalgia proneness in advertising contexts Master Thesis
Darkwah, D.A.
June 2013 -
Evenement sponsoring gericht op de uitwisseling van expertise Master Thesis
Letema, M.A.
June 2013 -
How do consumers differ in their perception of local and global brands? A qualitative study Master Thesis
Collot, D.T.
June 2013 -
Extending a brand from the service market into the tangible product market Master Thesis
Hotting, B.
March 2013 -
The who, how and when of paid search advertising An analysis of the effectiveness of brand familiarity and message characteristics for different stages in the sales funnel and levels of product involvement Master Thesis
Postert, A.S.A.
March 2013