-
Address practices in marketing communication Should companies take the address in the direct interaction with customers Master Thesis
Do, T.T.
August 2014 -
Gamification Developing a gamified system Master Thesis
Wurm, V.
August 2014 -
‘Go sustainable, stay fashionable’ Communicating a change in positioning towards sustainable business in an authentic way Master Thesis
Zang, L.I.
August 2014 -
The effect of certification seals and claims on purchase intention Master Thesis
Geurts, E.A.W.
August 2014 -
How do sustainable brand extensions impact brand trust in Dutch retail banks? Master Thesis
Cyrus, N.L.C.
August 2014 -
The influence of self-construal on the relation between power and conspicuous consumption Master Thesis
Burghouwt, S.M.
August 2014 -
The moderating role of proactive and reactive compensatory consumption Master Thesis
Soedarso, G.G.
August 2014 -
The commercial effectiveness of shame and guilt appeals in advertising Master Thesis
Filhol, M.H.
August 2014