-
Brands taking stands: The effect of using social ‘hot’ topics in product advertising on brand attitude and consumer purchase intentions with the moderating role of consumer cause-involvement and the mediating role of guilt Master Thesis
Lieshout, Lucienne
September 2019 -
The effect of organizational identification on the relationship between the visual framing of an advertisement and consumer’s willingness to pay Master Thesis
Cerecedo Zhu, Alejandro
September 2019 -
Optimizing search advertisements with consumer involvement Master Thesis
Jespers, Wessel
August 2019 -
The Democratization of Innovation: The effect of customer empowerment in new product development (NPD) processes on observer-consumers’ brand equity perceptions and behavioral intentions in the travel goods industry Master Thesis
Liu, Vanessa
August 2019 -
The effects of pictorial priming on risk taking propensity levels amongst millennials Master Thesis
Roelands, Daniel
August 2019 -
The effect of Interface on Consumer Behaviour. An empirical study with real-life data from a fashion retailer Master Thesis
Tainturier, Anna
August 2019 -
Personality and careers: The relation between the big five and boundaryless career orientation Master Thesis
Kruijf, John
August 2019 -
Know Your Data! - On the relationship between gender and Big Data capital on the objective career success of marketing graduates Master Thesis
Maman, Maria
August 2019