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The power of Larry’s retwittering How tweet characteristics influence movie evaluations Master Thesis
Chen, N.
June 2012 -
The good, the bad and the ugly The impact of endorser publicity on the perceived brand image of product placements in music videos Master Thesis
Luijkx, M.J.M.
June 2012 -
Loyalty of subscribers? Getting more insight in the subscribers of the Efteling Master Thesis
Roovers, C.M.E.
June 2012 -
Sparkling enforcer. Celebrity or self-created endorser. Just like you? A research to define what type of endorsement works best for Jillz’ printed advertisements with the intention of increasing brand awareness and purchase intention Master Thesis
Waal, A.M. van der
June 2012 -
Success factors of online marketing incentives like daily deals Master Thesis
Kamphuis, M.A.
June 2012 -
The influence of product target information on ad evaluations and purchase intention in private and social settings Master Thesis
Marajie, M. el
June 2012 -
Sense the difference The effect of gender-specific scents on negotiation behavior Master Thesis
Peneva, M.S.
June 2012 -
Advertising effectiveness for new service launch Master Thesis
Kovalenko, V.M.
June 2012