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Consumer behavior in the multichannel environment Differences in information search and purchase channel choices for search and experience products and the role of need for touch Master Thesis
Christodoulopoulou, A.
June 2011 -
Tip-giving and service quality in the Netherlands A methodological study Master Thesis
Witschge, A.P.
June 2011 -
Electronic word-of-mouth communication What are the drivers of eWOM communication for electronic products? Master Thesis
Boot, W.A.J.W.
June 2011 -
An investigation of the Media-Saturn Group private labels A brand awareness evaluation perspective Master Thesis
Lee, H.L.
June 2011 -
Multiple channel marketing campaigns through the sales funnel Analysis of the factors that influence marketing channels use across the stages of the modern purchase process Master Thesis
Papadopoulos, A.
June 2011 -
Why we watch, what we watch? Sport & consumer related drivers of sport watching behaviour Master Thesis
Brittijn, J.A.
June 2011 -
Which factors influence your willingness to donate to charity funds? Master Thesis
Lui, C.
June 2011 -
Extending beauty The effect brand extension advertising on the parent brand image Master Thesis
Doran, A.F.R.
June 2011