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Of heels and power How perceived height affects conspicuous consumption Master Thesis
Comsa, A.
September 2012 -
How to succeed in the mobile application market for games? Master Thesis
Koning, T. de
September 2012 -
Social driven location sharing and gamification The role of game element on location-sharing in online social networks Master Thesis
Çakın, D.
September 2012 -
Marketing with a meaning The ‘CASE model’ for effective brand communication Master Thesis
Kröse, J.
September 2012 -
Care for social media Can Twitter help hospitals to build and retain a positive hospital image? Master Thesis
Koning, J.N.M.
September 2012 -
The price recall ability of consumers for price distributions Master Thesis
Wong, Y.L.
September 2012 -
Gift please, loyalty later The influence of gift premiums on loyalty drivers Master Thesis
Szytniewski, P.S.
September 2012 -
Cognitive and attitudinal effects of comparative print advertising Differentiation, consumer attitudes and purchase intention Master Thesis
Stam, R.P.
September 2012