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Effectiveness of emotional versus rational appeals in advertising for different product and personality types Master Thesis
Pasieka, Tetiana
July 2022 -
The effect of humor type on ad effectiveness across genders Master Thesis
van Dasselaar, Roos
July 2022 -
The potential of system 1 and system 2 digital nudge elements to foster a healthier food purchase intention online Master Thesis
Eikelenboom, Sandra
July 2022 -
The Moderating role of the Attitude towards Inclusiveness on the effectiveness of LGBTQ Advertising Images Master Thesis
Cats, Joep
July 2022 -
What makes that wine, fine? Master Thesis
Montedoro, Alessia
July 2022 -
Cultural Influences on the Cross-national Diffusion of Incremental Innovations Master Thesis
Zhong, Ziqing
July 2022 -
Matching Advertising Appeals to Culture Depending on Masculinity Master Thesis
van der Klugt, Isabel
July 2022 -
The Millennial Male Perspective: The Effect of Multi-Ethnic Advertising on Purchase Probability Master Thesis
Pelgrim, Megan
July 2022