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To Purchase, Or Not To Purchase.. A Study on the Effect of Nostalgic Appeals in Luxury Marketing Master Thesis
Knol, Jamie
July 2016 -
The effectiveness of nostalgia in advertising. An appreciation of intertemporal connectedness and its moderating effect on evaluation of nostalgic advertisements Master Thesis
Horn, Clarissa
July 2016 -
The Effectiveness of Nostalgic Advertising after a Brand Transgression – Can Nostalgic Advertising Help a Brand to Mitigate the Negative Consequences of a Brand Transgression on Consumers’ Brand Attitude? Master Thesis
Scharowsky, Saskia
July 2016 -
Does disgust drive moral consumerism? A quantitative study on the effect of disgust on consumers’ purchase intentions of Fairtrade products Master Thesis
Rose, Sammy
July 2016 -
Crowdfunding Campaigns’ Presence in Social Media Master Thesis
Staseluna, Margarita
July 2016 -
Consuming Alone or with Others: The Role of Perceived Time Affluence Master Thesis
Jamieson, Natalie
July 2016 -
The Effect of Social Media on Brand Equity: a Closer look at the Dutch Logistics Sector Master Thesis
Appels, Nienke
July 2016 -
Sequence effect of television advertisements Master Thesis
Lijding, Lars
July 2016