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Current health trend: a qualitative research about perceptions and behaviours towards the current health trend Master Thesis
Snel, Mariska
July 2016 -
Sustainability marketing communication in the beauty industry: how does the ideal sustainability advertisement in the beauty industry look like? Master Thesis
Fazli, Patrizia
July 2016 -
Buying motives and framing of local food Master Thesis
Hoek, Rick
July 2016 -
Increasing awareness of sustainable brands: How third-party endorser impact attitude and purchase intention for a sustainable brand Master Thesis
Serwuschok, Laura
July 2016 -
A Study on the Impact of Self-esteem on the Consumer’s Tendency to buy Premium Brands instead of Private Labels in Supermarkets Master Thesis
Leening, Jessie
July 2016 -
Picture the muffin. The effect of pictures on consumers’ price sensitivity for vice products Master Thesis
Fransen, Celesta
July 2016 -
Overestimation in Online Soccer Betting Master Thesis
Wessel, Hugo
July 2016 -
Improving Consumer Self-Control. The interplay between promotion strategies and consumer self-control on impulse purchases of luxury goods Master Thesis
Gapyey, Julia
July 2016