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Marketing Management

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  • The ad personalization over privacy preference Master Thesis

    Hermans, Thomas

    July 2019
  • The effect of neighbourhood on the price of Airbnb listings; Evidence from Amsterdam Master Thesis

    Klacman, Rony

    July 2019
  • Personalised advertising: Examining the cost-benefit trade-off and how it influences consumer satisfaction and subsequent behaviour Master Thesis

    Beznea, Irina

    July 2019
  • A gentle push in the right direction. Nudging fashion consumers towards more sustainable consumption of preowned fashion items Master Thesis

    Blankert, Marloes

    July 2019
  • A step towards female representative political offices via nudging Master Thesis

    Oortwijn, Jenny

    July 2019
  • How rewards influence the willingness to provide personal information online Master Thesis

    Vlaanderen, Elisa

    July 2019
  • Online Customer Reviews: The absolute mavens of product and service quality Master Thesis

    Kirova, Gaby

    July 2019
  • It Can’t Be a Two-Way Street: The consumer’s irrational perception of corporate sustainability initiatives Master Thesis

    Vos, Eline

    July 2019
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