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How Much Do Consumers Want to Know? The Effect of Promoting the Origin of Recycled Plastics for Non-Luxury and Luxury Products. Master Thesis
Çakiroğlu, Selay
July 2022 -
A study on the effect of aligning consumer incidental emotions and integral emotions in advertising. Master Thesis
Visser, Marjolein
July 2022 -
The Effect of Culture on the Relationship between Emotions and Impulsive Buying - A Facial Recognition Approach to Assess the Role of Blending Opposing Cultures Master Thesis
Barb, Sabrina
July 2022 -
The Effect of Cause-Related Marketing on Positive Electronic Word-of-Mouth: The Interplay Between Moral Elevation and Product-Cause Fit Master Thesis
Gatos, Melanie
July 2022 -
Making Number Magnitudes Look Bigger: Understanding the Impact of Percentages and Absolute Numbers on People’s Perceived Differences Master Thesis
Gallo Novoa, Lina
July 2022 -
To what extent do brand associations with luxury, sustainable, and sustainable luxury brands differ among Generation X, Generation Y, and Generation Z in terms of valence? Master Thesis
Encheva, Yoana
July 2022 -
Presentation of time and age difference: effects on intertemporal choices Master Thesis
Li, Aoying
July 2022 -
The Effectiveness of Rational Appeals in Advertising for Renewable Energy Master Thesis
de Wit, Mark
July 2022