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The effect of the circadian rhythm on the price sensitivity of consumers Master Thesis
Çetin, V.
May 2015 -
Understanding parental health decision-making The effect of parent's health locus of control and self-efficacy on parental ADHD treatment decision making Master Thesis
Klijnsma, Y.
April 2015 -
Foreign branding & product attributes How a foreign language influences product evaluations Master Thesis
Claessens, Y.F.E.
March 2015 -
Exploring the success factors and pitfalls of online advertorials Master Thesis
Daru, N.
February 2015 -
The impact of address choice on brand evaluation How does the use of second-person pronouns in print advertisements relate to brand warmth and brand competence in predicting consumer evaluations of brands? Master Thesis
Kroes, L.
February 2015 -
Placebo effects in the quality perception of sales channels Master Thesis
Hilger, F.
February 2015 -
Marketing placebo effects The impact of packaging color appropriateness on perceived and objective product quality and the moderating effect of involvement Master Thesis
Scheithauer, K.P.
February 2015 -
Do brands still matter? Investigating the role of brand strength in online reviews across search and experience goods Master Thesis
Frequin, J.R.J.
February 2015