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Designing a loyalty program in the fastservice sector Master Thesis
Benders, H.J.
September 2010 -
Effects of congruency and familiarity with a country of origin on customer product evaluation Master Thesis
Hohlaceva, J.
September 2010 -
The effects of negative publicity surrounding a sport sponsee on the sponsor’s brand image The Tiger Woods’ extra-marital affairs scandal Master Thesis
Vliet, R.W. van
September 2010 -
Trust antecedents of online shopping in Greece An empirical study Master Thesis
Anagnostopoulou, M.
September 2010 -
Online attribute ratings The effect of online attribute ratings in the online shopping environment Master Thesis
Kartaram, R.V.A.
September 2010 -
Sponsorship: the creation of badwill how team sponsorship influences the brand image of (rival) fan in the Dutch soccer industry Master Thesis
Esser, R.
September 2010 -
Greenwashing green detergents Master Thesis
Rodrigues Sinai, G.
September 2010 -
The influence of brand equity on firm performance How the marketing of a brand can influence the financial performance of the firm Master Thesis
Boer, R.G. de
September 2010