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Consumer online persuasion knowledge and perceptions of online targeting Master Thesis
Žilinskaitė, E.
June 2014 -
Influencing online review effectiveness with review characteristics Master Thesis
Borger, E.M.
June 2014 -
Brands with societal purpose: talking versus doing cause-brand alliances the impact of societal communication, societal engagements and type (source) of communication on consumers' attitude towards the brand Master Thesis
Gummaraju, K.
June 2014 -
What are the driving motives in consumers' preferences for global versus local brands and which contextual factors impact these preferences? Master Thesis
Bree, J.A.C. van
June 2014 -
The role of text in online product reviews Master Thesis
Freriks, F.J.J.M.
April 2014 -
Introducing innovative products: generating positive market value? Master Thesis
Crijnen, D.R.S.
April 2014 -
Evaluating the branding strategy by Rotterdam Marketing An analysis whether the images of two sporting events transfer into Rotterdam’s perceived brand image Master Thesis
Boekestijn, M.
March 2014 -
The impact of social exclusion on compulsive buying Master Thesis
Verheij, D.L.
March 2014