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A comparative specification; influencing the WTP for consumable convenience goods in different modes Master Thesis
Nijssen, Sam
May 2023 -
Aruba cannabis culture Master Thesis
Mohamed, Kaydee
May 2023 -
The Effect of FoMO Appeals on Brand Attitude and Purchase Intention, and the Moderating Effect of Emotional Intelligence. Master Thesis
Koch, Daane
May 2023 -
Customer-Value Marketing in Business Markets: How can Servitization be structured to help small wholesalers increase Customer loyalty? Master Thesis
Bremec, Martin
April 2023 -
Are we more loyal to a store we know we could visit in person? Master Thesis
Schuurmans, Jasper
April 2023 -
The Importance of Legal Ownership in Owning: The relationship between legal ownership and psychological ownership on the perceived value of different types of goods Master Thesis
Aldoğan, Sertan
April 2023 -
The importance of product page design for sustainable fashion product pages: The effect of sustainable product page design on females’ purchase intention considering sustainable fashion Master Thesis
Bramer, Julia
April 2023 -
How to create useful influencer collaborations: The relationships between influencer type, endorsed product type and purchase intentions Master Thesis
van Rossem, Marieke
April 2023