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The enchantment of health and the secrets of the environment A cause related marketing dilemma Master Thesis
Christodoulou, M.
December 2009 -
Ways to communicate features to increase consumer response Master Thesis
Ten, O.
December 2009 -
The most expensive one, please Investigation on moderators and boundaries of the indirect effect of price level on purchase intention via quality perception Master Thesis
Spit, J.
December 2009 -
The role of brands in consumer decision making Fashion versus FMCG : a study to examine the differences in the role of brands between fashion and FMCG Master Thesis
Leenders, L.C.T.M.
December 2009 -
Online advertising The influence of banner advertising within social online communities on the brand awareness of fast moving consumer goods Master Thesis
Rotterdam, Q.G. van
December 2009 -
Is green the new black? The influence of value congruence on the effectiveness of green marketing claims in the television industry Master Thesis
Groot, J.B. de
December 2009 -
Take my word for it Features of participants involved in word-of-mouth communication Master Thesis
KoƧ, F.
December 2009 -
Socio-psychological antecedents of consumer ethnocentrism in the Netherlands Master Thesis
Bijsterbosch, K.
December 2009