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Drivers of word-of-mouth effectiveness Tie strength, homophily and credibility of the source Master Thesis
Avramova, D.A.
December 2013 -
Red Bull or death bull? The effects on consumers’ attitudes towards a brand due to a fatal outcome in or due adrenaline marketing Master Thesis
Koopman, C.M.
December 2013 -
Healthy mayonnaise. Too good to be true? The influence of quality signals on consumer decision making Master Thesis
Twist, J. van
December 2013 -
You only buy once? Factors determining e-loyalty of Dutch electronics consumers Master Thesis
Tamis, R.A.D.
December 2013 -
The influence of branding on price recall Does branding and quality influences the attention given to pricing information of fast-moving consumer goods? Master Thesis
Kortlever, S.
December 2013 -
Means losing a brand name also losing the brand? A study of the importance of a brand’s essence and distinctive features Master Thesis
Schie, N. van
December 2013 -
Leveraging sponsoring relationships in corporate advertisements Investigating the effect of the type of sponsored entity : a case study on Delta Lloyd’s sponsoring relationships with water sports Master Thesis
Keijzer, N.M.F.
December 2013 -
The effects of engaging compensatory consumption on individuals’ cognitive resources Threat-specific versus threat-nonspecific distraction compensatory consumption Master Thesis
Gospodinova, I.E.
December 2013