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A colorful brand logo: effective or not? the effect of color in brand logo design on consumers´ perceptions Master Thesis
Roobol, T.
September 2011 -
Is the Dutch do-it-yourself market ready for (bricks-and-)clicks? A research for the true reasons why the Dutch do-it-yourself market is so far behind with online activities Master Thesis
Ende, P.J.S. van den
September 2011 -
The aftermath of product placement in popular TV-series Social media Master Thesis
Haaren, L.M. van
September 2011 -
Creative clusters Defining the advantages of doing business in a cluster Master Thesis
Daatselaar, P.
September 2011 -
Profile attribute preferences in online dating Master Thesis
Harms, F.L.
September 2011 -
Perceived quality of sustainably adapted product attributes in the Dutch dinner-food market Master Thesis
Berg, B.R. van den
September 2011 -
Brand switching behavior due to a collectable premium Can a collectable premium create a switching intention from a national brand to a private label brand? Master Thesis
Vermaak, R.A.
September 2011 -
Fur apparel consumption A Dutch exploratory research about the effect of social acceptance on the relationship between consumer involvement in fur and purchase intention Master Thesis
Wijnolst, M.
September 2011