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The effect of language proficiency and learning context on decision-making in a foreign language Master Thesis
Tomberg, L.G.
July 2015 -
The effect of personal vs. impersonal language in user-generated content on customer engagement a Facebook experiment Master Thesis
Fransz, M.L.
July 2015 -
An assessment of the relationship between brand value & stock performance and financial performance Master Thesis
Spruit, D.M.
July 2015 -
Helpfulness of online reviews: a role of review valence Master Thesis
Devi Astiarini
July 2015 -
How language proficiency affects consumers’ perception of language symbolic association and actual content in advertisements Master Thesis
Cheng, L.
July 2015 -
Slow down, please!: can flooring in supermarkets turn shoppers into buyers? Master Thesis
Jansen, E.V.E.
July 2015 -
How consumers' capacity to exert self-control influences the effectiveness of sales promotion strategies Master Thesis
Yang, Y.
July 2015 -
Can a money back guarantee claim substitute certification seals to enhance consumers' trust in online shopping environment? Master Thesis
Kolop, A.
July 2015