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Of heels and power How perceived height affects conspicuous consumption Master Thesis
Comsa, A.
September 2012 -
How to succeed in the mobile application market for games? Master Thesis
Koning, T. de
September 2012 -
Social driven location sharing and gamification The role of game element on location-sharing in online social networks Master Thesis
Çakın, D.
September 2012 -
Start off with a bang The importance of adhering to category essence Master Thesis
Benjamin, V.
September 2012 -
Conspicuous consumption and power distance Master Thesis
Pontolaeng, B.
September 2012 -
Celebrity endorsement The underlying factors of celebrity endorsement on the positive effect of the behavioral attitude of consumers towards celebrity endorsement in the food industry Master Thesis
Leow, L.M.
September 2012 -
Gift please, loyalty later The influence of gift premiums on loyalty drivers Master Thesis
Szytniewski, P.S.
September 2012 -
Cognitive and attitudinal effects of comparative print advertising Differentiation, consumer attitudes and purchase intention Master Thesis
Stam, R.P.
September 2012