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How is the Role Between Gender Identity Salience and Splurging Behaviour affected by the Moderating Role of Biological Gender? Master Thesis
Ray, Sucheta
July 2024 -
Optimizing Air-High Speed Rail Integration: Investigating Passenger Preferences Between Amsterdam and Brussels Master Thesis
Verhagen, Sjoerd
July 2024 -
The Effects of Message Framing and Message-Sidedness in Instagram Beauty Influencer Marketing Master Thesis
Mun, Jeonghyeon
July 2024 -
The Mediation Effect of Credibility and the Moderation Effect of Brand Familiarity on Relationship Between Number of Past Endorsements by Social Media Influencers and Consumers’ Intention to Adopt Recommendation Master Thesis
Huang, Jhu Syuan
July 2024 -
‘Is this Worth Sharing?’: The Effect of Sponsorship Disclosure by Beauty TikTok Influencers on eWOM. Exploring the Mediation Effects of Perceived Credibility and Attitude toward the Influencer Master Thesis
Juffer, Suzan
July 2024 -
Western fast-food chains venturing into the Chinese market and the perception of Chinese consumers Master Thesis
Hua, Shaohan
July 2024 -
What Are They Thinking: The Impact of Labelling, Dietary Identity, and Product Category on Consumers’ Product Expectations, Brand Meaning, and Brand Affect Master Thesis
Vlaming, Thomas
July 2024 -
Enhancing Consumer Purchase Intentions through Personalized Skincare Analysis tool: The Mediating Role of Perceived Usefulness and the Moderating Effect of Consumer Knowledge for Skincare Products Master Thesis
Jao, PIN-JU
July 2024