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Mind your emotions, mind your wallet: The roel of emotion and emotion regulation in consumer behavior Master Thesis
Hilkemeijer, Arun
August 2024 -
The interaction between online environments & consumer decision making Master Thesis
Jia, Ina
August 2024 -
Congruent and credible? Examining the effect of green influencer-product congruence on consumers’ attitudes through source credibility and the role of abstract-concrete message frames Master Thesis
Roth, Nele
August 2024 -
Western fast-food chains venturing into the Chinese market and the perception of Chinese consumers Master Thesis
Hua, Shaohan
July 2024 -
What Are They Thinking: The Impact of Labelling, Dietary Identity, and Product Category on Consumers’ Product Expectations, Brand Meaning, and Brand Affect Master Thesis
Vlaming, Thomas
July 2024 -
Enhancing Consumer Purchase Intentions through Personalized Skincare Analysis tool: The Mediating Role of Perceived Usefulness and the Moderating Effect of Consumer Knowledge for Skincare Products Master Thesis
Jao, PIN-JU
July 2024