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Business Model Innovation and Impact at the Bottom of the Pyramid: a Case Study of Sicredi Smart Master Thesis
Roes, Daniela
February 2024 -
Examining the Influence of Influencer Type on Consumer Purchasing Intention and Online Trust: Exploring the Role of Sponsorship Disclosure in Influencer Marketing Effectiveness Master Thesis
d' Artagnan, Anne-Sophie
February 2024 -
Total-cost-of-ownership in the digital era Master Thesis
van Hengel, Seeger
February 2024 -
Does Nutri-Score Make a Difference? Exploring the Impact on Healthiness and the Moderating Role of Discounting Master Thesis
Bergwerff, Mara
February 2024 -
Consumers’ Willingness-To-Pay a Premium and Purchase Intentions: The Role of Design Freedom When Customizing a Product in the Context of Gift Giving Master Thesis
Towo Fosso, Angie
February 2024 -
What Dreams Are Made Of ? Product Customization of Iconic Luxury Products and the Effect on Purchase Intention Master Thesis
Beißert, Agnes
February 2024 -
The Future of Meat: Exploring the Impact of Benefits and Consumer Traits on Perceived Risk and the Adoption of Lab-grown Meat Master Thesis
Dehaan, Carolin
January 2024 -
An alternative approach to eco-labels: Exploring communication tactics that promote sustainable fashion consumption among a broader audience Master Thesis
Lahodych, Svitlana
January 2024