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The effective use of a third party label to enhance up trading Master Thesis
Hoefsloot, C.J.C.
March 2010 -
Loyalty cards in retailing A study into the effect of multiple loyalty cards on store loyalty within the Dutch beauty retailers’ market Master Thesis
Ebbinge, L.M.
March 2010 -
Pro-active marketing during a recession Who can win using which strategies? Master Thesis
Masoud, R.
March 2010 -
Sport sponsorships and scandals The role of company response Master Thesis
Doe, K. van der
March 2010 -
The influence of colour on thinking processes A study on the influences of colours and expertise on the perception of similarities or dissimilarities between products Master Thesis
Kok, J.
December 2009 -
Marketing innovation The effect of marketing on innovative adoption within a commodity market Master Thesis
Laloe, S.U.
December 2009 -
Tell me about it!: the influence of interpersonal communication channels on channel attitude a multi-channel comparison : an analysis of the Dutch market for mobile phone contracts Master Thesis
Knaapen, J.
December 2009 -
Business gift-giving in the Netherlands Practice and acceptability Master Thesis
Tochilovsky, V.
December 2009