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The place of origin as the be all and end all of consumer products? How the country of origin serves as a quality indicator alongside certification seals and benefit claims Master Thesis
Kowalewski, K.S.
September 2013 -
Sending the right signal to the customer The effect of certification seals and benefit claims on purchase intention Master Thesis
Volnistova, A.
September 2013 -
September 2013
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Happiness is a virtue Assessing the effects of compensatory consumption on happiness Master Thesis
Gunadi, M.P.
September 2013 -
Attractiveness influencing purchase preference Conspicuous consumption Master Thesis
Vriends, K.C.M.
September 2013 -
Children’s consumption choices An explanatory study on how marketing communications can motivate children to make healthier consumption choices Master Thesis
Hoefs, N.G.M.
September 2013 -
What are the underlying perceptions of Dutch consumers when they are choosing between a global and local brand? Master Thesis
Hoogeveen, M.C.H.
September 2013 -
An investigation of the relation between satisfaction and word-of-mouth to unpack the role of the wheel of emotions Master Thesis
Chong, S.Y.
September 2013