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Captivating Consumers in 6 Seconds: The Impact of advertising duration with Emotional vs. Rational Appeals in TikTok Advertisements Master Thesis
Brühöfner, Antonius
July 2023 -
Appealing or Creepy? Investigating the Efficacy of Anthropomorphism in Service Robots: Implications for Consumer Behaviour and Decision-Making Master Thesis
Saccani, Anna Chiara
July 2023 -
Tuning the Algorithm: The Impact of Modification on the Evaluation of AI-Empowered Music Recommendation Systems Master Thesis
Reddering, Sebastiaan
July 2023 -
Exploration of The Role of Social Influence on Algorithm Preference Master Thesis
Sezer, Barış Eren
July 2023 -
How does the accuracy of WebGazer changes over time during repetitive choice tasks, and to what extent does the position of buttons moderates this relationship? Master Thesis
van Santen, Femke
July 2023 -
Digital Nudging in the Jewellery Industry using Web-tracking Technology Master Thesis
Kayene Tabina Sekarwangi, -
July 2023 -
The impact of pre- and post-advertisement on online review ratings Master Thesis
Hagendijk, Stefan
July 2023 -
An investigation into the effect of review presentation format on purchase intentions: Examining the moderating role of number of reviews Master Thesis
Perjan, Radu
July 2023