-
Online leaflets, a useful advertising medium? An exploratory research on the customer attitude and usage intention of online supermarket leaflets Master Thesis
Tiellemans, J.J.W.
June 2009 -
The influence of a brand extension on the perceived brand essence What is the influence of a brand extension on the perceived brand essence and what does this mean for consumer evaluations of the brand? Master Thesis
Breukelen, G. van
June 2009 -
Determinants of itinerary choice in online distribution channels Investigating willingness to pay for itinerary characteristics Master Thesis
Goedhart, M.R.
June 2009 -
The characteristics and functioning of brand ambassadors in the world of golf Finding the optimal allocation of resources for an effective brand ambassador program Master Thesis
Bakker, B.
June 2009 -
Search engine marketing Paid search result practices and their effect on the click-through-rate Master Thesis
Knook, N.L.
June 2009 -
Does it matter what gift you get? The role of emotions and free gifts in relation to customer loyalty Master Thesis
Meggelen, S. van
June 2009 -
Sport sponsorship response for international small-scale sports events in the Netherlands The effect of consumer attitude on sport sponsorship response Master Thesis
Koolen, R.C.G.
June 2009 -
The effects of individual differences on ingratiation and reciprocal influence tactics An investigation of the salesperson/customer dyad Master Thesis
Heijer, C.M. den
June 2009