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Adaptation of social media content to country’s cultural foundations for stimulating brand equity Master Thesis
Munawar, Hufsa
July 2016 -
Morphing Forward: The influence of morphing on the effectiveness of charity print advertisements Master Thesis
Hamzić, Selma
July 2016 -
The relationship between ad-evoked emotion and ad-likeability, and the influence of emotional gender stereotypes Master Thesis
Bor, Lindi
July 2016 -
Foot-In-The-Door versus Door-In-The-Face in the Retailing Setting in Relationship with the Types of the Products Master Thesis
Ovchinnikova, Daria
July 2016 -
The Influence of Framed Sales Promotions on Consumers Anticipated Emotions & Impulsive Buying Behavior Master Thesis
Berghausen, Jaan
July 2016 -
Influence of the time of day on music listening behavior Master Thesis
van de Winkel, Stephanie
July 2016 -
The role of online flow experience on customer satisfaction in robo-advisory services Master Thesis
Thompson, Tjeuke
July 2016 -
The Effect of Online Information Disclosure on the success rate of an Online Brand Extension and Brand Image Master Thesis
van Puijenbroek, Patrick
July 2016