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The effects of using sustainability claims in advertisements A case study for clothing brand H&M Master Thesis
Sangers, J.I.
December 2012 -
Sport als bevorderingsinstrument voor de grootstedelijke reputatie Casus Rotterdam in de context van een vergrijzende samenleving Master Thesis
Bakker, N.S.
December 2012 -
December 2012
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The successfulness of online price promotions The case of online daily offers via Groupon Master Thesis
Kortenhorst, M.M.
December 2012 -
The cookie experiment Does it taste better if you know the maker? Master Thesis
Muijsert, R.
December 2012 -
Beyond the ‘like’ Development of an instrument to measure the perceived quality and intention of continued use of Facebook pages from three car brands Master Thesis
Steekelenburg, B. van
December 2012 -
The repurchase intension of season ticket holders The case of F.C. Feyenoord Master Thesis
Gomes, I.R.
December 2012 -
Biculturals Switching between two cultures in reaction to cultural primes Master Thesis
Zhou, L.Z.
December 2012