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Influences on switching intentions from A-brands to private labels Master Thesis
Groeneveld, N.C.
September 2010 -
A beloved brand Building an emotional consumer brand relationship through media advertising by strengthening brand love’s components of intimacy, passion, and commitment Master Thesis
Malais, Y.J.
September 2010 -
Can we make green real? Can a brand become green and not loose its authenticity in the process? Master Thesis
Romano Sucupira, L.
September 2010 -
Co-promotion Do attribute similarity and complementarity in a co-promotion lead to a more positive attitude towards both brands? Master Thesis
Burggraaff, J.
September 2010 -
Brand acquisitions What are the drivers of value creation in the context of acquisitions of small brands by large acquirers? Master Thesis
Evangelidis, I.
September 2010 -
Virtual eye-opener: what are the success factors for e-marketing strategies in the service industries? an exploratory study for B2B service companies Master Thesis
Mahajan, D.K.N.
September 2010 -
How to maintain real customer experience in growing organisations? The effect of knowledge transfer on the quality of customer experience in different locations Master Thesis
Beun, E.M.M. de
September 2010 -
Consumer responses to a globalised advertising policy Is it consumer or product specific? Master Thesis
Bracke, S.N.J.
September 2010