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The Impact of Emotional and Information Valence on the Spread of Electronic Word-of-Mouth Communication Master Thesis
Yen, Jackie
March 2017 -
What effect does a negative emotion have on the purchase intention of hedonic versus non-hedonic products and can this effect be moderated by mindfulness? Master Thesis
Rottier, Denise
March 2017 -
Is Your In-App User Registration Process Really Optimized? The Influence of In-App Registration Process Characteristics on Consumers' Intention to Register Master Thesis
Ahuja, Atul
March 2017 -
Positioning Social Networking Sites across Personality Dimensions: Exploratory Scale Development and Implications for Digital Marketing Master Thesis
Carty, Sabrina
February 2017 -
The role of conceptual consumption in the luxury industry Master Thesis
de Jong, Marlène
February 2017 -
Missed quantity discounts: how regret-related mechanisms influence consumer purchase behavior Master Thesis
Bakker, Stefan
February 2017 -
Brands, certificates and claims: The influence of signals on brand attitude Master Thesis
van Pinxteren, Dewanthy
February 2017 -
Does terrorism threat affects consumer decision-making in the Netherlands? Domestic vs. Foreign brands Master Thesis
Evers, Britt
February 2017