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Adapting Sustainable Marketing Strategies to Age Groups: Evidence from the Automotive Industry Master Thesis
Rüd, Lars
September 2021 -
Instagram storytelling, influencer sponsored content marketing and their effects on consumer attitudes. Master Thesis
Buisson, Bruno
September 2021 -
The influence of in-store technology on purchase intention in brick-and-mortar cosmetics stores Master Thesis
van der Vegt, Vivian
September 2021 -
The integration of User-Generated Contents on restaurant ordering websites Master Thesis
Tortel, Louis
September 2021 -
Owning vs. Sharing: Liberation or Limitation? A study on Advertising Freedom in Ownership vs. Access-based Consumption. Master Thesis
Wagenaars, Rosan
September 2021 -
‘Vote for freedom!’: Can freedom conceptualizations enhance attitudes towards political ads based on SES? Master Thesis
Yanev, Aleksandar
September 2021 -
Mind Your Emotions, Mind Your Wallet; The Role Of Emotion And Emotion Regulation In Consumer Behavior Master Thesis
Kiel, Max
September 2021 -
A Neural Perspective on the Determinants of Effective Video Ads Master Thesis
Karavassilis, Pantelis
September 2021