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Promotional premiums & gender Comparing the effects of free gifts, delayed premiums and price discounts on consumers’ WOM, purchase intentions and general impressions Master Thesis
Mesbah, M.
September 2010 -
Which approaches do firms employ in managing word of mouth communications? Toward creating an integrative framework Master Thesis
Kouzeh, M.
September 2010 -
Mind your language A study of the effect of foreign branding on product evaluations Master Thesis
Debets, N.P.
September 2010 -
The effect of incidental consumer brand encounters on brand choice in a dynamic environment Master Thesis
Ganpat, A.A.
September 2010 -
Investigating perceived risks in online shopping An applied approach Master Thesis
Hennig, S.P.
September 2010 -
A clean self can prevent people from buying green Master Thesis
Korporaal, W.
September 2010 -
The effect of a price war on customer attitudes towards retailers Master Thesis
Zwart, F.A.
September 2010 -
Managing sponsors on football jerseys Watch out for bad image transfer Master Thesis
Bilsing, A.
September 2010