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To What Extent Does Disgust Affect People’s Willingness To Pay For Eco-Friendly Garments? Master Thesis
Samaille-Crasto, Anouck
August 2021 -
The Effectiveness of Emotional versus Rational Appeals in the context of Influencer Marketing Master Thesis
Sarova, Meltem
August 2021 -
The effectiveness of storytelling in employer branding Master Thesis
Vrencken, Martijn
August 2021 -
Exploring second-hand shopping motivations and their impact on online vs offline preference Master Thesis
Cieslik, Kasia
August 2021 -
Nudging vegetarianism in the McDrive; Can interventions stimulate the sales of vegetarian burgers in the McDrive? Master Thesis
Hermens, Bram
August 2021 -
Influence of Self-Efficacy on Message Framing paired with Personalized Recognition to Boost Charitable Behavior Master Thesis
Sharma, Sakshi
August 2021 -
How Brands Mimic Culture Created Through Experiential Community Practices Master Thesis
Varbanova, Slavena
July 2021 -
The Consumer Mind of the New Generation: a Qualitative Study of Moral Brand Avoidance Master Thesis
Gonzalez, Maria Alesia
July 2021