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How does social media affect our purchase intention? Master Thesis
Zhukov, Sergey
July 2020 -
The effect of the Nutri-Score on product attitude and purchase intent Master Thesis
Bussink, Dorthe
July 2020 -
Banner Morphing: How matching advertisement design to the viewer's cognitive style can improve brand awareness Master Thesis
Houwen, David
July 2020 -
Adding demographics to online consumer reviews: the effect on trust and purchase intention of sustainable garments Master Thesis
Plukaard, Esmée
July 2020 -
Dutch theatre visitors and their determinant attributes Master Thesis
Kluin, Jurre
July 2020 -
Latent determinants of purchase intention for luxury fashion among a new and emerging consumer segment Master Thesis
van Schagen, Sophie
June 2020 -
I love my body! A qualitative study into body positive consumers and their relation toward beauty and fashion brands Master Thesis
Boekestein, Isabel
May 2020 -
The moderating role of consumer ethnocentrism on willingness to pay for cause-related marketing products: A moral dilemma? Master Thesis
van Zandwijk, Nino
May 2020