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Brand preference on beer Drivers that influence consumers on their decision Master Thesis
Drosos, D.I.
December 2011 -
The influence of the product creator on product valuation The role of ‘familiarity’, ‘love contribution’, ‘likeability’ and ‘effort and time’ Master Thesis
Reinink, S.
December 2011 -
The fear of a brand repositioning Consumers demand a reflection of their own identity Master Thesis
Leeuwen, E. van
December 2011 -
Listen to me! An investigation into the factors that enhance the perceived credibility of firm created electronic word-of-mouth messages concerning brands Master Thesis
Osinga, M.
December 2011 -
Do beliefs make the gift? An analysis of the relationship between premium-product fit and consumers’ beliefs about brands’ intentions for premium promotions, and their effect on promotion success Master Thesis
Sousa Montes Ferreira Barbosa, F.
September 2011 -
How ideal are idealized images? The influence of ad-self-congruency on advertising effectiveness in the beauty industry Master Thesis
Huurman, E.H.J.
September 2011 -
The influence of free gifts on consumers’ purchase intention Direct or save the best for last? Master Thesis
Vrolijk, L.W.
September 2011 -
The value of sales Customer prioritization implementation in the intermediate chemicals market Master Thesis
Graaf, F.E. de
September 2011