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De evaluatie van de (marketing)organisatie van een mega-sportevenement Een ‘critical incident technique’ perspectief Master Thesis
Verkaik, P.J.
September 2012 -
Are we selfish by nature or is it in the air? The effects of exposure to attainable and unattainable luxury on selfish versus prosocial behaviors Master Thesis
Fedorova, V.
September 2012 -
Viral marketing in politics Master Thesis
Oeltzschner, S.D.
September 2012 -
You like? I buy! The power of online word-of-mouth Master Thesis
Graman, G.C.J.
September 2012 -
The effects of the social media efforts on purchase behavior Case of KLM Master Thesis
Boer, R. de
September 2012 -
Is bad publicity good publicity? The impact of negative publicity about a celebrity endorser on brand attitude and purchase intention Master Thesis
Çolak, E.
September 2012 -
Organizational identity: current identity & desired identity who is in and who is out? Master Thesis
Methorst, F.
September 2012 -
Brand image transfer around mega events and the influence of sponsorship leveraging through social media The example of the London 2012 Olympic Games Master Thesis
Janssen, V.P.G.
September 2012