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Marketing Tools and the Transaction & Acquisition Utility. What is the effect of Discounted Prices, Special Offers and Bonus Packages on the difference between the Transaction and Acquisition Utility? Master Thesis
Heestermans, Imme
July 2016 -
Consuming Alone or with Others: The Role of Perceived Time Affluence Master Thesis
Jamieson, Natalie
July 2016 -
The role of status signaling and licensing in overspending on green car purchases Master Thesis
Mandaiker, Paul
July 2016 -
A blast from the past The moderating effect of the positive and negative past time perspective on the relationship between nostalgic advertising and ad attitude, brand attitude and purchase intention. Master Thesis
van Kampen, Anouk
July 2016 -
To Purchase, Or Not To Purchase.. A Study on the Effect of Nostalgic Appeals in Luxury Marketing Master Thesis
Knol, Jamie
July 2016 -
The effectiveness of nostalgia in advertising. An appreciation of intertemporal connectedness and its moderating effect on evaluation of nostalgic advertisements Master Thesis
Horn, Clarissa
July 2016 -
The Effectiveness of Nostalgic Advertising after a Brand Transgression – Can Nostalgic Advertising Help a Brand to Mitigate the Negative Consequences of a Brand Transgression on Consumers’ Brand Attitude? Master Thesis
Scharowsky, Saskia
July 2016 -
Does disgust drive moral consumerism? A quantitative study on the effect of disgust on consumers’ purchase intentions of Fairtrade products Master Thesis
Rose, Sammy
July 2016