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Communicating from within: determinants of appealing corporate mission statements Master Thesis
Ã…kerblad, V.C.A.
August 2015 -
How can firms cope with disruptive events how perceived firm innovativeness and perceived firm resilience help companies in disrupted industries survive Master Thesis
Fatehpour, J.F.
August 2015 -
Institutionalized brand communities: assessment of the impact of social network structure on the contribution to the brand Master Thesis
Ramanauskaite, G.
August 2015 -
The influence of negative mood and low self-esteem on impulsive buying behaviour of unhealthy snacks Master Thesis
Rhijnsburger, G.N.A.
August 2015 -
Streaming OTT VoD: identifying personas amongst Dutch over-the-top video on demand consumers Master Thesis
Zandbergen, K.A.
August 2015 -
Wellness tourists: who are these travelers and what drives them? Master Thesis
Dominicus, L.M.
August 2015 -
Address pronoun choice by warm and competent brands effects on consumer attitude Master Thesis
Kulakauskaite, R.
August 2015 -
Just how strong are social influencers? using big, social network data to build predictions of future demand Master Thesis
Bregianni, T.
August 2015