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Selective Processing of eWOM (electronic Word-of-Mouth) Information Cues: How Processing differs for Search and Experience Goods with varying Price levels Master Thesis
Lützen, Hanna
July 2020 -
The Influence of Reviewers’ Characteristics on Perceived Credibility across Product Type Master Thesis
Cipriano Manjua Henrique, Beatriz
July 2020 -
How can we nudge people to buy organic food? Attraction effect on the way to do Master Thesis
Jiang, Lengli
July 2020 -
Perceptions of motives on consumer perceptions of company Instagram communications. How does perceived purpose influence consumers' perceptions of company communications? Master Thesis
Fromentin, Gemma
July 2020 -
Establishing a Brand's Personality through Inclusive Values: A Qualitative Investigation into the Jewish Consumers' Perception of Ethnic Marketing, Brand Personification, and Brand Loyalty Master Thesis
Cilevica, Darja
July 2020 -
Emojis & framing - unveiling the mysteries of NGO’s communication Master Thesis
Maciag, Agata
July 2020 -
Sensible Shopping: Reducing Return Propensity Using Nudges Master Thesis
de Haas, Michelle
July 2020 -
Credibility perceptions of online consumer reviews Master Thesis
van Tussenbroek, Marleen
July 2020