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The real effects of premium-based promotional strategies The long-term perspective of premiums Master Thesis
Hoff, P. van 't
September 2011 -
Performance implications of adopting team-based reward systems Master Thesis
Tse, K.K.
September 2011 -
Personal care products Premium-based promotional offers Master Thesis
Bellou, V.
September 2011 -
To thine own self be true: creating the impression of sincerity trough packaging the case of ‘Haagse Hopjes Cake’ Master Thesis
Wiegant, M.P.G.
September 2011 -
Influence of online social networks on consumer behaviour Social media and its’ influence on the consumer decision making process Master Thesis
Atten, R.A. van
September 2011 -
How to become entrepreneurially ‘minded’ in the 21st century? Analyzing the influence of transactive memory systems and knowledge activation in established organizations Master Thesis
Drunen, A.G.A. van
September 2011 -
What information sources influence consumers in their choice of a smartphone? Decision making process and purchase intention Master Thesis
Voorneman, M.L.G.
September 2011 -
Social influence on consumer innovativeness From traditional to digital television viewing Master Thesis
Klaver, O.C.
September 2011