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The influence of deal popularity and scarcity on the impulsive buying intention of online coupons, through perceived value. Master Thesis
Dos Santos Otero, Delphina
March 2016 -
Simple and effective measures to diminish procrastination about the effects of ideal self and goal activation Master Thesis
Neckenig, J.
January 2016 -
Self control: how reference points affect purchasing behavior Master Thesis
Hoefnagel, A.
January 2016 -
Love is Blindness: A Study on Negative Publicity Master Thesis
Canuto, Mattia
January 2016 -
Do the customized composition of design versus functional product components produce different effects on specific customer segments’ purchase intention in the declining stage of a car? Master Thesis
Hillert, Lena
January 2016 -
Social influences in listening behavior Master Thesis
Mol, M.A.
October 2015 -
Using brand name, certification and/or puffed claims to influence the judgment of consumers Master Thesis
Aalbrecht, M.
October 2015 -
Quality signals in equity crowdfunding Master Thesis
Bovenberg, R.D.L.
October 2015