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From Groupon price promotions to purchase intentions at full prices The mediating role of perceived quality Master Thesis
Kordos, N.
September 2012 -
You like? I buy! The power of online word-of-mouth Master Thesis
Graman, G.C.J.
September 2012 -
The effects of the social media efforts on purchase behavior Case of KLM Master Thesis
Boer, R. de
September 2012 -
Is bad publicity good publicity? The impact of negative publicity about a celebrity endorser on brand attitude and purchase intention Master Thesis
Çolak, E.
September 2012 -
Organizational identity: current identity & desired identity who is in and who is out? Master Thesis
Methorst, F.
September 2012 -
Brand image transfer around mega events and the influence of sponsorship leveraging through social media The example of the London 2012 Olympic Games Master Thesis
Janssen, V.P.G.
September 2012 -
Een onderzoek naar de sociale media strategie van Roland Garros Master Thesis
Zwan, J.Z. van der
September 2012 -
The impact of social media on customer loyalty A research into the influence of effective use of social media on consumer loyalty in the football industry Master Thesis
Wijnen, C.J. van
September 2012