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Putting your money where your mouth is: The potential of online communication to break the money taboo Master Thesis
Kampman, Lieke
July 2022 -
The Influence of Task Stress on Online Purchasing of Necessities in the context of Students, Mediated by Situational Motivation Master Thesis
Kingma, Selian
July 2022 -
Tone of voice as an indicator for the effectiveness of employee advocacy campaigns Master Thesis
Ganzeboom, Julia
July 2022 -
Online Reviews: A Deeper Understanding In How Different eWOM Platforms Are Perceived By The Consumer Master Thesis
Kras, Esmee
July 2022 -
Can co-branding save the ghetto? The effect of applying a co-branding strategy on the reputation of neighbourhoods Master Thesis
van der Zeeuw, Mirthe
July 2022 -
Exploratory Research: Employing Facial Emotion Detection (FED) Software to Identify Varying Levels of Ad-brand Incongruity Within Advertisements Master Thesis
Cincotta, Alessandro
July 2022 -
Dematerialization of Consumption: Sharing Economy, Virtual Realities, and (Digital) Possessions Master Thesis
Cristea, Maria
July 2022 -
“Fashion, right now in the 21st century, is beyond function, it is also the way to express ourselves and to communicate our identity.” - A qualitative study about identity signalling in the purchase of upcycled fashion Master Thesis
Allouch, Anissa
July 2022