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Are there gender-specific differences in restoring a lack of power by choosing luxury products for women in business and for men in the mating context? Master Thesis
Bekele, D.
September 2014 -
Classification of brand related comments on YouTube Master Thesis
Noussa, I.I.
September 2014 -
The effectiveness of substitutes Master Thesis
Heimes, A.
September 2014 -
The influence of differing retail concepts on organic food consumption motives, and the interdependent perception of these retail concepts Master Thesis
Berkhout, K.E.
August 2014 -
The use of endorsement and language in an advertisement What is an effective combination of these two to influence consumers’ behavior? Master Thesis
Tang, P.P.
August 2014 -
Does the presence of others affect compensatory consumption strategy? Master Thesis
Jansen, K.R.
August 2014 -
Online word of mouth in the movie industry Master Thesis
Stribos, P.F.
August 2014 -
‘Mobile coupons’ as saviour of department stores The subprise case : the effect of consumer engaging online discount coupons on consumer's offline shopping intentions Master Thesis
Rewinkel, M.B.A.
August 2014