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Exploring consumer purchase intentions of second-hand clothes. Can individual Vinted sellers benefit from the use of specific content for their product description? Master Thesis
Starčević, Zaklina
August 2023 -
Decreasing food waste: the impact of customization, pro-environmental behaviour and perceived convenience on consumers’ intention to buy not-so-fresh food Master Thesis
Marinoni, Jacopo
August 2023 -
The effect of ad appeal on ad effectiveness: The moderating role of AI-generated narrative Master Thesis
Barucija, Alen
August 2023 -
The role of psychological factors in shaping prosocial behaviours, perceptions and preferences for donation types Master Thesis
Smits, Fauve
August 2023 -
Mixed Facial Emotional Expressions: The Best of Both Worlds? The Impact of Facial Emotional Expression on Donation: The Mediating Role of Sympathy, Inference of Manipulative Intent, and Guilt Master Thesis
van der Mel, Hannah
August 2023 -
Time-Framing in Action: Men Discount the Future More Significantly than Women Master Thesis
Craps, Robin
August 2023 -
Luxury brands vs non-luxury in cause-related marketing: the effect on sharing intention Master Thesis
van Diest, Jasper
August 2023 -
Green Charitable Self-Presentation on Social Media: An Experimental Study on the Effective Design of Green Donation Certificates Master Thesis
Lerchen, Anna
July 2023