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UP & DOWN: GREEN IS THE NEW BLACK – How consumer behaviour towards upcycled apparel is influenced by the effects of skin-contact in terms of product categories – A comparative analysis Master Thesis
Brett, Marie
August 2018 -
Successful mobile conversion Master Thesis
Christian Tricahyono, Christian
August 2018 -
The effect of sponsorship disclosure on persuasion knowledge and the related brand responses Master Thesis
Slavkova, Elena
August 2018 -
Addressing the issue of climate change: Triggering voluntary mitigation through communication Master Thesis
Ratushnyak, Dmitry
August 2018 -
The effect of communication format and framing format on perceived risk and intentions of behavioral change in health decisions Master Thesis
Oostdam, Daan
August 2018 -
Psychological Targeting - the key to effective risk communication of smoking? Master Thesis
Eckart, Flo
August 2018 -
Insurance adoption amongst micro, small and medium-sized enterprises in the context of a developing country: Are improvements in insurance communication a solution to address the vulnerability of the entrepreneur sector in Peru? Master Thesis
Chong Shing Cong, Hilario
August 2018 -
Is it too late now to say sorry? The effect of crisis types and tone of voice on consumer forgiveness Master Thesis
Stroop, Jana
August 2018