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The effects of Brand Activism on Social Media Marketing - Does (in)congruence really matter? Master Thesis
Boroni, Martina
August 2022 -
Sharing as a prosocial spending: How relationship strength moderates the impact of sharing on happiness Master Thesis
Gibelli, Luisa
August 2022 -
Improving Nudging: Investigating the Influence of Personality on the Effectiveness of Nudges in E-Commerce Master Thesis
Baar, Charlotte
August 2022 -
Rinsta, Finsta & Everything In Between: A Qualitative Study of Identity Expression Through Physical and Digital Possessions through the eyes of Digital Natives Master Thesis
Özen, Nazli Iris
August 2022 -
Website Morphing, but what about switching costs? Master Thesis
de Vries, Gabriella
August 2022 -
Can we help consumers choose wiser? Research into the relationship between attention and intertemporal choice Master Thesis
Zhang, Shijian
August 2022 -
Why First Impressions Matter - The Influence of Textual Elements on Employee Advocacy Behaviour Master Thesis
Busse, Lilli
August 2022 -
Virtual Reality and Charitable Giving: The effect of immersive technologies on donation intentions Master Thesis
Wildemans, Joy
August 2022