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Unraveling the Antecedents of Health Consciousness: The Importance of Unit Type and Evaluation Mode on Front-of-Pack Nutrition Claims Master Thesis
Schoots, Priscilla
July 2022 -
The importance of emotions in advertising. The optimal balance of emotions and rational arguments in commercial communications. Master Thesis
Dawoud, Mohamed
July 2022 -
The importance of emotions in advertising. The optimal balance of emotions and rational arguments in commercial communications. Master Thesis
Popescu, Andrei
July 2022 -
The outlook of European men on the use of male beauty products: How ready and willing are European men to implement beauty products into their grooming routines? Master Thesis
Gugea, Ana
July 2022 -
The Effect of Risk Framing and Governmental Authority on the Price-perceived Risk Relationship of the Cryptocurrency Bitcoin Master Thesis
Tsakonis, Antaeus
July 2022 -
Understanding the digital channel: The impact of online shopping convenience on BNPL usage among Dutch consumers. Master Thesis
Han, Robin
July 2022 -
The Role of Creativity in Marketing: Can brands increase Purchase Intentions through nourishing Creativity? Master Thesis
van Rossen, Sten
July 2022 -
What is the role of uncertainty avoidance and need for uniqueness on the influence of ad personalization on ad attitude? Master Thesis
Vu, Anh
July 2022